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Video Marketing is a Must Have in 2023

All go-to-market (GTM) strategies are becoming more and more dependent on video marketing. Businesses are taking notice of the explosive growth in video usage brought on by the emergence of social media platforms. We'll examine the importance of video marketing in more detail in this blog post, along with some advice for businesses on how to enhance their use of video.

Why video marketing is important.

In any GTM strategy, video marketing is quickly rising to the top of the list of crucial elements. The following are some arguments in favor of video marketing.

Video content in particular is more captivating and attention-grabbing than other forms of content. It can quickly grab a viewer's interest and hold it for longer periods of time.

Videos are simple to watch and allow viewers to quickly and easily absorb information. As a result, they serve as excellent tools for companies looking to inform customers about their goods or services.

Brand awareness is raised: By attracting a larger audience, video marketing can assist companies in raising brand awareness. The likelihood of a video going viral rises when it is shared on social media sites and other platforms.

Increases conversion rates: By giving viewers the information they need to decide whether to make a purchase, video content can assist businesses in increasing their conversion rates. Businesses can increase the likelihood that a viewer will make a purchase by demonstrating a product or service in use.

Guidelines for efficient video marketing.

Any GTM strategy must include video marketing, but it can be difficult to produce quality video content. Here are some recommendations for companies looking to enhance their video marketing plans:

  1. Prior to producing any video content, it is crucial to identify your target audience. You can use this to better adapt your video content to the wants and needs of your audience.

  2. Keep your videos succinct and to the point because most viewers have a limited attention span. Choose videos with a duration of between 30 seconds and two minutes.

  3. Tell a story: Telling a story in your videos can help you connect emotionally with your viewers. This can be accomplished by sharing a brand-related narrative, showcasing a client success tale, or providing a peek behind the curtain at your company.

  4. Adapt your videos for mobile viewing: As more and more people watch video content on their mobile devices, it's critical to do so. In order to accomplish this, vertical video formats must be used, and quick mobile device loading must be maintained.

  5. Use calls-to-action: Adding a call-to-action (CTA) to your video content can help you gain more viewers and boost sales. This can be as simple as telling viewers to go to your website or buy something.

  6. Create great video content, but don't stop there. You need to promote your videos. You must market your videos across a variety of channels if you want to get the most out of your video marketing strategy. This can be accomplished through the use of email marketing, social media, and other platforms where your target audience is present.

  7. Measuring the success of your video marketing strategy is crucial for enhancing it over time. Track metrics like views, engagement, and conversions using analytics tools, and use this information to modify your strategy.


A crucial part of any GTM strategy is quickly evolving to include video marketing. Businesses that incorporate video into their marketing strategies are likely to see real results because it has the power to draw viewers in, boost engagement, and encourage conversions. Though it can be difficult, it's important to adhere to best practices to ensure success when producing effective video content. Businesses can develop efficient video marketing strategies that produce tangible results by identifying their target audience, keeping videos brief and to the point, using storytelling, optimizing for mobile, utilizing calls-to-action, promoting your videos, and tracking your results.


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